Raymond Shen

    Building your business case . Tell a compelling story, Identify stakeholders. Analyze risk and return. —  Boston : Harvard Business Review Press, 2015. —  147 p. — ( HBR Guide to)
    Get your idea off the ground. You`ve got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea`s value. That`s not always easy: Maybe you`re not sure what kind of data your stakeholders will trust. Or perhaps you`re intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You`ll learn how to: * Spell out the business need for your idea * Align your case with strategic goals * Build the right team to shape and test your idea * Calculate the return on investment * Analyze risks and opportunities * Present your case to stakeholders
    ISBN 978-1-63369-002-8
   1. Amy Gallo.2. Business case.3. Caso de empresa.
658.011