Ries, Al
Marketing de guerra / Al Ries, Jack Trout ; prólogo de Raúl Peralba Fortuny. — Madrid : McGraw-Hill, [2000]. — 141 p. ; 24 cm. — ( McGraw-Hill de management) ISBN 84-7615-569-7 1. Marketing. I. Trout, Jack. II. Peralba Fortuny, Raúl, pr.. 658.8