International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr, Laurence Dowd. — 2ª ed. — Wokingham [etc.] : Addison-Wesley, 1994. — 484 p. ; 24 cm. — ISBN 0-201-62404-4 1. Marketing internacional. I. Albaum, Gerald. 658.8