Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. — 2nd ed. — Upper Saddle River : Pearson Education, [2005]. — XX, 450 p. ; 24 cm. — International edition ISBN 0-13-123023-9 1. Marketing.2. Industria de alta tecnología. I. Sengupta, Sanjit. II. Slater, Stanley. 658.8