Product juggernauts : how companies mobilize to generate a stream of market winners / Jean-Philippe Deschamps, P. Ranganath Nayak. — Boston : Harvard Business School Press, 1995. — 472 p. ; 23 cm. — ISBN 0-87584-341-7 1. Empresas - Producción.2. Empresas - Gestión. I. Nayak, P. Ranganath. 658.5