Jauch, Lawrence R.
Strategic management and business policy / Lawrence R. Jauch, William F. Glueck. — 3ª ed. — New York [etc.] : McGraw-Hill, 1988. — 428 p. ; 24 cm. — ( McGraw-Hill series in management) ISBN 0-07-032339-9 1. Empresas - Estrategia, planificación y política. I. Glueck, William F.. 658.011