Cundiff, Edward W.
Marketing in the international environment / Edward W. Cundiff, Marye Tharp Hilger. — 2ª ed. — New Jersey : Prentice-Hall, [1988]. — 608 p. ; 23 cm. — ISBN 0-13-551391-X 1. Marketing internacional. I. Hilger, Marye Tharp. 658.8