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| 020 | $a978-1-63369-002-8 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 022 | $a978-1-63369-002-8 | ||||||||||
| 080 | $a658.011 | ||||||||||
| 100 1 | $aRaymond Shen | ||||||||||
| 245 10 | $aBuilding your business case $b. Tell a compelling story, Identify stakeholders. Analyze risk and return | ||||||||||
| 260 | $aBoston $bHarvard Business Review Press $c2015 | ||||||||||
| 300 | $a147 p. | ||||||||||
| 490 1 | $aHBR Guide to | ||||||||||
| 500 | $aGet your idea off the ground. You`ve got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea`s value. That`s not always easy: Maybe you`re not sure what kind of data your stakeholders will trust. Or perhaps you`re intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You`ll learn how to: * Spell out the business need for your idea * Align your case with strategic goals * Build the right team to shape and test your idea * Calculate the return on investment * Analyze risks and opportunities * Present your case to stakeholders | ||||||||||
| 600 14 | $aAmy Gallo | ||||||||||
| 650 14 | $aBusiness case | ||||||||||
| 650 14 | $aCaso de empresa | ||||||||||
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