Raymond Shen
Building your business case . Tell a compelling story, Identify stakeholders. Analyze risk and return. — Boston : Harvard Business Review Press, 2015. — 147 p. — ( HBR Guide to) Get your idea off the ground. You`ve got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea`s value. That`s not always easy: Maybe you`re not sure what kind of data your stakeholders will trust. Or perhaps you`re intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You`ll learn how to: * Spell out the business need for your idea * Align your case with strategic goals * Build the right team to shape and test your idea * Calculate the return on investment * Analyze risks and opportunities * Present your case to stakeholders ISBN 978-1-63369-002-8 1. Amy Gallo.2. Business case.3. Caso de empresa. 658.011
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