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| Autor: | Raymond Shen |  |
| Título uniforme: | ||
| Título: | Building your business case . Tell a compelling story, Identify stakeholders. Analyze risk and return | |
| Publicación: | Boston : Harvard Business Review Press, 2015 | |
| Descripción: | 147 p. | |
| Colección: | ( HBR Guide to) | |
| Notas: | Get your idea off the ground. You`ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea`s value. That`s not always easy: Maybe you`re not sure what kind of data your stakeholders will trust. Or perhaps you`re intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You`ll learn how to: * Spell out the business need for your idea * Align your case with strategic goals * Build the right team to shape and test your idea * Calculate the return on investment * Analyze risks and opportunities * Present your case to stakeholders | |
| ISBN: | 978-1-63369-002-8 | |
| ISSN: | 978-1-63369-002-8 | |
| Materia: | Amy Gallo | Business case | Caso de empresa |