Registros encontrados: 2 Total Páginas: 1
| 1 | Rust, Roland T. Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon. — New York [etc.] : Free Press, [2000]. — XII, 292 p. : gráf. ; 24 cm. — |  | ||
| 2 | Rust, Roland T. Return on quality measuring the final impact of your company´s quest for quality / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. — Chicago : Irwin, [1994]. — 225 p. ; 24 cm. — |  |
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