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1 | Lovelock, Christopher Producto plus : how product + service = competitive advantage / Christopher Lovelock . — New York : McGraw-Hill, 1994. — 382 p. ; 23 cm. — |
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1 | Lovelock, Christopher Producto plus : how product + service = competitive advantage / Christopher Lovelock . — New York : McGraw-Hill, 1994. — 382 p. ; 23 cm. — |